THE ROLE OF THE MEDIA IN SHAPING PUBLIC OPINION AND ITS IMPACT ON LEGAL SYSTEMS

we explore the interplay between public opinion and judicial independence, and the media’s role in the interplay.
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Vanessa Kasonde & Teddy Musonda

With more than half of the world's population connected to the internet, the media's power to shape public opinion has grown exponentially. Yet, its influence on judicial systems, more particularly, as to whether public opinion (that is shaped by the media) forms public interest thus influencing legal processes, remains under examined. This article argues that while popular public opinion can highlight societal concerns and the prevailing disposition of members of the society, it must not overshadow the judiciary's commitment to due process of the law and the administration of justice in the end. Through a critical analysis of case law and selected worldwide events that have commanded widespread attention, we explore the interplay between public opinion and judicial independence, and the media’s role in the interplay.

1.      What is public opinion?

Public opinion may be defined as an aggregate of the individual views, attitudes, and beliefs about a particular topic, expressed by a significant section of a community[1]. Some scholars treat the aggregate as a amalgamation of the views of all or a certain section of society; others regard it as a collection of many differing or opposing views.[2] In essence, public opinion may be regarded as the average perception of a particular event or issue, by members of a society who have expressed or reflected in their attitude, their individual views and feelings on the specific subject.  Indeed, Popular opinion often forms in the response to societal events, becoming a powerful fore that influences public perception of justice.

It is noteworthy to mention that public opinion should not be understood as to mean public interest. though closely related they are not synonymous, public interest in Attorney General v Roy Clarke[3] was defined as the interest of the public in the proper administration of justice and the maintenance of law and order. In Post Newspapers limited v Attorney General[4]  it was defined as in the interest of the public being informed and in having access to information which is of public concern. The above cases illustrate that the concept of “public interest” is a complex and multifaceted one and its legal definition can vary depending on the context.

Generally, it refers to the wellbeing of the community as a whole rather than the interest of individual persons or groups. Public interest is broader than public opinion in that while public opinion is formed by the majority of views by members of a society, public interest looks at the welfare of that society regardless of the popular views expressed from it. While it is absolutely true that public opinion has a hand in informing public interest, public interest also takes into consideration established legal norms, principles and precedents in order to determine what is in the best interest of the society.

To exemplify the foregoing, take for instance that in society X, it is believed that murdering a person suspected of witchcraft is a virtuous act and murderers of witches/wizards must not be convicted – this belief can be considered as public opinion. However, public interest (which seeks to advance law and order) would regard such a public opinion to be a perpetuation of violence in that society which would have the potential to affect even the innocent in that very society – they innocent may be killed simply because they were suspected as being witches/wizards. Therefore, because of such dangers, the courts, due to public interest, are expected to still convict individuals who murder others suspected to be witches/wizards, contrary to public opinion.

The importance of understanding why public opinion should not be understood as public interest is because the courts are obliged, in some instances, to make decisions that serve public interest. However, this then should not mean that the courts should make decisions that serve public opinion.

2.      Influence of public opinion on legal systems

While public opinion can reflect genuine concerns it also be driven by emotion or misinformation, complicating the legal system’s impartiality. This can be illustrated using an examination of recent ongoing cases in the United States [we tread carefully on this so as not to be contemptuous to the respective courts hearing the cases). Firstly, the Luigi Mangione case, Luigi Mangione is accused of fatally shooting the UnitedHealthcare CEO Brian Thompson on December 4, 2024. This case received a wave of overwhelming positive public support for Luigi Mangione creating a confluence of public emotion, systematic critique and legal philosophy. The support the accused has received on social media platforms such as TikTok has influenced the headlines perpetuated by large news platforms such as CNN, Sky News Australia and YouTube. The public considers the accused as a saviour, an innocent man who should not be punished. Their overwhelming support for him led the public rallying and raising money for his bail and legal fees. One donor wrote, Luigi poses no danger to society, except to those greedy executives…Governors Hochul and Shapiro should pardon him right now!!’’[5]  

This however, is contrasted from the Sean Combs ‘Diddy’ case, which involved allegations of child abuse, the allegations became a media spectacle with public opinion forming quickly. The emotional nature of the case created a public demand for immediate justice. public opinion seems to have already convicted diddy for the crimes he is being tried for, the public thus puts pressure on the legal system to find Diddy as guilty as they opine he is. yet the rush to judgement as to respond to public opinion risks undermining the principle of a fair trial.

In Zambia, the legal challenges surrounding former President Edgar Lungu's eligibility to contest as President of Zambia generated heated public debates, with many citizens voicing opinions through media outlets. These media-driven opinions put immense pressure on the legal system to swiftly address the matter, raising concerns about whether the rule of law would be maintained amidst intense public scrutiny[6]. With more than 1.8 million people following pages like ‘Zambia Reports’ and other influential social media pages, the full extent the media can have on public opinion in the coming years is yet to be experienced and examined. The examples of these cases illustrate the complexities of public opinion's influence on the legal system. While public opinion often reflects the values and concerns of society, its role in legal proceedings must be carefully managed to avoid bias, particularly in high-profile cases.

3.      The media’s influence in shaping public opinion and the legal system.

The media has long been a powerful tool in shaping public opinion, and its influence on the legal system is undeniable. Through various channels—news outlets, social media platforms, opinion pieces, and broadcasts—the media not only informs the public but also frames perceptions of legal cases. While the media serves as an essential tool for transparency, its influence can sometimes blur the lines between informing the public and swaying the judicial process. In this section, we examine the role of the media in shaping public opinion and its potential impact on the legal system.

Media’s influence on legal proceedings: The media often brings attention to high-profile legal cases, playing a significant role in shaping public perception. The way a case is covered can influence how the public forms opinions about guilt and innocence, sometimes before the case even reaches the courtroom. This is known as "trial by media," where preconceived judgments can be formed by the public, undermining the fairness of the trial. A Slovak Constitutional Court Judge, Ivetta Macejková, opined the following:

“No judge lives in isolation. Therefore, I am conscious of public opinion polls, various petitions, newspaper articles, discussions, proclamations of politicians and lawyers, and public assemblies… Judges in democracies cannot win public trust by seeking publicity and following public moods. They can win trust only by deciding according to law, without regard to public opinion.”[7]

The foregoing statement from a judge just shows how influential public opinion stirred by the media is and could be on judges in their decision making. In the Luigi Mangione case, the media’s sensationalized portrayal of the accused as a hero impacted public opinion. This could potentially affect the way the judges approach the case. Similarly, the Diddy case, which involved allegations of child abuse, heightened emotional public responses and created pressure for quick justice. most opinions expressed on most media outlets portray him as guilty man, an example of this is an expression by Aubrey O’Day – an American singer and former Danity Kane member. The celebrity on her Instagram story said:

“the purpose of justice is to provide an ending and allow us the space to create a new chapter, women never get this. I feel validated. Today is a win for women all over the world, not just for me.”[8]

The concluding phrase ‘today is win for women all over the world, not just for me’ just highlights how the celebrity believes Diddy to be guilty. This is one of many opinions shared that portray Diddy as guilty. This therefore, may undermine the due process of law, as a swamp of public opinions might cloud judicial independence. This is even more dangerous in the United States because the innocence and guiltiness of the accused is determined by a jury that comes from different walks of life – some not experts – thus, public opinion may easily influence their thinking or portrayal of the accused brought before them.  

Balancing the Right to Information and the right to a Fair Trial: One of the challenges at the intersection of media and the legal system is balancing the public’s right to be informed and the parties to legal proceedings’ right to a fair trial. In Zambia, the freedom of the press is a fundamental right encapsulated under the right to expression which is protected by Article 20 of the Constitution[9].  However, due to media coverage’s potential to distort or prejudice ongoing legal proceedings thus affecting the right to a fair trial, the right to expression must be curtailed in certain circumstances. In Zambia one would be held in contempt of court for expressing views about an ongoing legal proceeding before the courts that seem to prejudice the process, so as to cause others to look at the judicial system with impunity, ridicule…

In cases like Edgar Chagwa Lungu, where media coverage plays a significant role in shaping public opinion about the issues before the court, the public’s opinion may influence the judicial process, challenging the impartiality of the courts. Legal mechanisms such as gag orders and pre-trial publicity restrictions exist to ensure that media influence does not prejudice the legal proceedings. However, with the rise of social media and freedom of press, these efforts can be complicated, making it difficult to maintain a fair trial.

Ethical Considerations for the Media: Media outlets have a responsibility to report on legal matters with accuracy, fairness, and integrity. Journalists should refrain from sensationalism or speculative reporting, as this can sway public opinion and, by extension, influence the course of justice[10]. Ethical standards, such as the Journalism Ethics Code[11], encourage journalists to report without bias, ensuring the presumption of innocence is respected and facts are presented truthfully.

The Role of Social Media: Social media has exacerbated the relationship between media and the legal system, providing instant access to information but also enabling the spread of misinformation. Platforms like X formerly Twitter, Facebook, and Instagram create environments where public opinion can form quickly, potentially undermining the legal process. Social media often contributes to the “mob mentality,” where individuals rally behind a narrative without fully understanding the case, influencing the public’s perception and legal outcomes.

4.      Striking a Balance Between Public Opinion and Legal Integrity

As explored throughout this article, public opinion, often shaped by the media, plays a pivotal role in shaping the perceptions and expectations of the public, particularly in high-profile or politically charged legal cases. While public opinion is an essential element of democratic societies, it should never be allowed to overshadow the integrity of the legal system. Legal professionals, including judges, lawyers, and the media, are entrusted with the responsibility of ensuring that justice is dispensed fairly, impartially, and in accordance with the rule of law, regardless of external pressures.

It can be noted that the media's influence on public opinion can both inform and distort the public’s understanding of legal cases. Cases such as Luigi Mangione, Diddy, and Edgar Chagwa Lungu illustrate the complex relationship between public opinion and the legal process, where media coverage often intensifies the stakes and magnifies public interest, sometimes to the detriment of impartial justice.

The Need for Judicial Independence: One of the key themes discussed is the importance of judicial independence. Judges must resist public pressure and deliver decisions based solely on the facts and the law. The Luigi Mangione case highlights the challenges judges face in maintaining this independence, particularly when public opinion is strong and media portrayals of the accused or case escalate the intensity of the scrutiny.

Judicial independence remains the cornerstone of fair justice. Without this, the legal system risks becoming a tool for political or popular agendas, compromising the very foundations upon which the rule of law rests.

The Ethical Role of the Media: The ethical responsibility of the media has been another focal point of this article. Media outlets are tasked with ensuring that their coverage does not distort or sensationalise legal matters. Ethical reporting serves the public interest by providing accurate, balanced information, without prejudicing legal proceedings or compromising the fairness of trials. As seen in cases like the Diddy case, media reporting can significantly shape public opinion, which in turn impacts the judicial process. Therefore, ethical journalism is essential in upholding the integrity of the legal system.

Upholding Due Process: The role of public opinion in shaping legal outcomes is inevitable, particularly in a media-driven society. However, public sentiment should never override due process. The legal system must maintain its focus on fairness, transparency, and impartiality, even when faced with intense public scrutiny. It is essential that public opinion is informed and educated about legal principles to ensure that the public do not have a misconceived view towards the justice system.

5.      Recommendations for Maintaining Balance

To address the challenges posed by public opinion, several steps can be taken to maintain the balance:

  1. Legal Education and Public Awareness: Educating the public about the legal process, the importance of the presumption of innocence, and the need for impartiality is vital. This will help mitigate the negative effects of sensationalised media coverage and create a more informed citizenry.
  2. Transparency in the Legal Process: Courts and legal authorities must prioritise transparency to maintain public trust. By ensuring that the public understands the reasons behind legal decisions, the legal system can reinforce its credibility and independence.
  3. Ethical Media Practices: The media must adhere to ethical standards that promote accuracy and fairness in their coverage of legal cases. This includes avoiding bias, refraining from sensationalism, and respecting the presumption of innocence.
  4. Judicial Safeguards: Judicial systems should implement measures to protect the independence of the judiciary from external pressures, ensuring that judges can make decisions free from public opinion or political influence.

Conclusion

The intersection of public opinion and the legal system presents an ongoing challenge. While public opinion is vital to a functioning democracy, it must not be allowed to compromise the fairness and impartiality of the legal process. Legal professionals, the media, and society as a whole must work together to ensure that justice is served without undue influence from the court of public opinion. Striking the right balance between maintaining the integrity of the legal system and addressing the public’s interest requires a commitment to transparency, ethics, and education—ultimately ensuring that the law serves its true purpose of upholding justice for all.

 

 

 

 



[2] Ibid

[3] [2008] ZMSC 4

[4] [1995] ZMHC 1

[6] M, Hanych, H, Smekal and J, Benák, ‘The Influence of Public Opinion and Media on Judicial Decision-Making: Elite Judges’ Perceptions and Strategies’ (2023) 14(3) International Journal for Court Administration 2. DOI: https://doi. org/10.36745/ijca.528.

[7] Judgment of the Slovak Constitutional Court, PL. ÚS 7/2017-159, 31 May 2017-

[8] Aubrey O’day (@aubreyoday). ““the purpose of justice is to provide an ending and allow us the space to create a new chapter, women never get this. I feel validated. Today is a win for women all over the world, not just for me.” Instagram Story, September, 16th, 2024.

[9] (1991) as amended by Act No. 2 of 2016.

[10] Delbet, What Ethical Considerations Do Broadcast Journalists Need To Keep In Mind When Reporting On Sensitive Or Controversial Issues? - CPI Journalism - All About Journalism, January 4, 2023. https://cpijournalism.org/ethical-considerations-broadcast/

[11] Society of professional Journalists. “SPJ Code of Ethics.” Revised September 6,2014, at SPJ’s National Convention, Nashville, Tennessee, accessed January 5, 2025, https://www.spj.org/ethicscode.asp


About the Authors:


Vanessa Kasonde is a final-year law student at the University of Zambia and writes in her personal capacity

Teddy Musonda is a final-year law student at the University of Zambia. He is also an Editor at Amulufeblog.com and writes in his personal capacity





The views and opinions presented in this article or multimedia content are solely those of the author(s) and may not represent the opinions or stance of Amulufeblog.com.

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